The Art Deco era (named for the International Exhibition of Modern Decorative and Industrial Arts was a World's fair held in Paris in 1925) was designed to highlight the new style moderne of architecture, interior decoration, furniture, glass, jewelry and other decorative arts throughout the world.

Following the First World War which turned the usual lifestyle of society upside down, Edwardian fashion (consisting of heavy layers of fabrics over a corset) did not meet the practical needs of women who were left to play both roles as men fought in the war and women had to earn their own living. Women began to cut off their hair, trade in their corsets, play sports, drive cars and participate in other prevalently masculine activities.